Neymar cannot escape the headlines be they about his goals, his celebrations, or even his mood in the French capital, and as such Real Madrid potentially signing the Brazilian is not merely a matter of money.
Dealing with the Parisian club since the Qatari takeover has been notoriously challenging with it also important to remember that no other club were able to pay the funds required to sign the former Santos star in the first place.
His 222 million euro transfer fee and a salary thought to be worth around 35m euros a season were the sort of numbers which have totally shifted the market as a whole.
When we discuss the 25-year-old's perceived unhappiness in Ligue 1, Real Madrid are seen as the most likely destination should he ever move.
The reality is that Los Blancos always look to avoid complicated negotiations over a complicated player, but they are ready to do business if the right deal presents itself.
Messages from Neymar's camp have been received in the Spanish capital and they detail the sadness that the former Barcelona forward is currently living with.
This has only increased further since Wednesday when Neymar was whistled by his own supporters, despite scoring four goals in a match, because he refused to allow Edinson Cavani to take the penalty which would have made the Uruguayan the club's all-time leading scorer.
Others suggest he wishes to return to Spain and that he longs for the competition in LaLiga, however whilst this unfolds he continues to perform on the pitch at a rate that far exceeds that of Cristiano Ronaldo at this moment, perhaps even Lionel Messi too.
Ronaldo has always been the object of desire for Paris Saint-Germain's chairman, Nasser al-Khelaifi, although the fact is that the club is owned by the state of Qatar via an investment group, it is they who funded the Neymar deal.
This deal will have impacted the club's fiscal projections and UEFA are set to assess them with regards to Financial Fair Play regulations soon.